As an artist manager, it was my responsibility to create a brand for this music artist to be utilized via her website, social media platforms, and her YouTube Channel. It was important that her logo also represented her brand. I utilized Adobe Creative Suite to design her logo, EPK, and videos. I designed her website using WordPress and included an easy to use navigation menu to hear her music, see her photo gallery, see her videos, and read her blog. I had to create a Brand & Style Guide to ensure the use of her brand was consistent throughout all major platforms.
It is important to know that Jessica León was born in New York and raised the early part of her life in The Bronx – “The Boogie Down!” From the early age of 5-years-old, she has loved to sing, write her own music and play the piano. She wrote her first original song at the age of 13-years-old and has continued to write and record original pieces. After being enrolled in multiple performing arts academies, she honed in on her musical talents and realized that she wanted to turn it into a career.
Some of Jessica’s influential artists include Jennifer Lopez, Beyoncé, Tori Kelly, JoJo, Demi Lovato, Alicia Keys, Marc Anthony, Pitbull, Prince Royce, Maluma, and Ozuna. She loves to listen to R&B, Pop, Hip-Hop and Latin music. She writes her music in order to express what she cannot say in words and to make that emotional connection with others.
With several years of practice and studio experience under her belt, Jessica has the drive and perseverance to become an influential artist within the entertainment industry. Her real-world messages that she portrays within her music and videos are positive and powerful.
Jessica caught the attention of seasoned Grammy Awarded Winning Producer Bryan “BL” LaMontagne, also known as “BL Tha Hook Slaya.” BL is known for his hits with Fat Joe, T.O.K., Styles P, and Anthony B to name a few.
Since then Jessica has been in the studio working on her debut Album at The Hit Factory Criteria in Miami, FL, Phat Planet Studios in Orlando, FL, Quad Studio in Manhattan, NY, and Hook Slaya Studio in Boston, MA.
Jessica’s last single titled “Give Me Dat” was produced by BL Tha Hook Slaya. Jessica’s team is undeniable and continue to push her to the main stream R&B/Pop market with a hint of Latin spice mixed in. Look forward to big things in 2022 from this young female artist because she has just scratched the surface and the sky is the limit! Enjoy your family and stay safe!
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